Kleenex Partners With Lifeline on First Ever National Emergency Appeal as Pandemic Leads Record Numbers to Seek Help

Tuesday 5 May 2020, Australia - Kleenex is proud to support Lifeline Australia’s first ever national Emergency Appeal in response to the COVID-19 pandemic and will match public donations made on Lifeline’s website on today Tuesday 5 May 2020 up to $150 000. Kleenex is also supporting Lifeline New Zealand by matching public donations made online up to $50 000 from today 5 May until 19 May 2020.

The Lifeline Australia campaign titled: ‘You’ve Got 30 Seconds To Save A Life’ comes at a time when Australians have been turning to Lifeline in record numbers as they grapple with COVID-19 on the back of the summer’s bushfire devastation.

In March, Lifeline Australia answered almost 90,000 calls for help, an increase of 25% over the same time last year - equating to one call every 30 seconds. As the service braces for continued increases throughout this time of uncertainty, Lifeline is calling for donations from those who can, to help save lives.

Lifeline Australia CEO, Colin Seery said: "We are experiencing the highest ever calls in our 57-year history as the impact of business closures, social isolation, health concerns and financial stress continue to take a toll on the mental health of Australians. We are urgently seeking donations so that no calls for help go unanswered."

Managing Director ANZ of Kleenex parent company, Kimberly-Clark, Doug Cunningham said it was the focus his company places on the mental health and wellbeing of its own people that led to the Kleenex/Lifeline partnership.

"At Kimberly-Clark, we take the health and safety of our people very seriously and want to extend this support to our communities. This is a very challenging time for many people and it’s crucial that Lifeline continues to offer life-saving connections. This is why today Kleenex will match donations made to Lifeline to help raise much needed funds and shine a spotlight on Australia’s and New Zealand’s mental health crisis," Doug Cunningham said.

Lifeline is a leading suicide prevention service. Funds raised through the campaign will support Lifeline’s centres to continue to provide crisis support as well as suicide prevention services direct to the community.

The Lifeline Australia and Kleenex Emergency Appeal Matched Giving day is taking place on Tuesday 5 May. To donate and see your contribution matched on this day, visit:



For more information please contact Annelise Tregoning 0415 178 442 or [email protected]