U By Kotex® Brand Introduces New ‘Overnight Long’ Range
Kimberly-Clark Australia’s U by Kotex® (UbK) brand is expanding its overnight pad offering – introducing a new Overnight Long range, designed with a longer and wider back to provide the ultimate overnight protection for a restful, leak-free sleep.
Whilst over 50% of Australian women^ use an overnight pad, 33% of women^ claimed their current night-time protection wasn’t sufficient at the back. So, UbK created the Overnight Long range to provide 35cm of length (an increase of 3cm length on the regular UbK overnight product) and added additional width at the back – producing the only extra-long range available in the market.
(R- L: Ultrathins Overnight Long, Extra Overnight Long)
Head of Marketing for U by Kotex® brand, Margaret Cheung, said the new Overnight Long range is another example of UbK’s commitment to creating innovative products for period protection that meet the needs of all women.
“We are delighted to offer Australian women another option for managing their period at night. A good night’s sleep is crucial for optimal performance during the day and keeping good health, so we have designed the new Overnight Long range to provide additional protection at the back of the pad, to ensure more women can enjoy a good night’s sleep uninterrupted by the fear of leakage” she said.
The new U by Kotex® Overnight Long range is available now in all major grocery and pharmacy retailers in Ultra-Thin and Extra formats for $5.00RRP a pack.